04 / NYU TISCH IMA

Rebrand AND COMANION APP

OSULLOC REBRAND

OSULLOC REBRAND

A conceptual limited-edition collection for OSULLOC exploring the relationship between tea, memory, and the quiet rituals of summer.

YEAR

2026

ROLE

DESIGN

TOOLS

PHOTOSHOP · ILLUSTRATOR · AI

YEAR

2026

ROLE

DESIGN

TOOLS

PHOTOSHOP · ILLUSTRATOR · AI

Summer Archive is a conceptual limited-edition collection for OSULLOC inspired by the feeling of looking through old photographs. Rather than celebrating a specific place or event, the collection captures the small moments that quietly become memories—afternoons after rain, warm light through windows, and the stillness of preparing tea.

02 — palette

#57068c

#E98DEE

#242947

#2A0941

#2B4579

03 — tHEMES

01 — BOX PACKAGING

BOX
01

02 — TWO TYPES OF PULSESYNC

MOVE

PULSE

03 — PULSESYNC LOGO / VISUAL IDENTITY

PULSE
SYNC

04 — PULSESYNC COMPANION APP

APP
01

APP
02

05 — PULSESYNC VISUALS

PROMO
FILM

FLEXIBLE GALLERY / ADD, REMOVE, REORDER

NEXT PROJECT / 02

AFTER IMAGE

© 2026 ANNELISE LEE · NYC / SEOUL