02 / NYU PRODUCTION LAB
VISUAL IDENTITY & EVENT EXPERIENCE
A bold visual system created to bring NYU’s Sports Film Festival to life across digital and physical experiences.
YEAR
2022-2023
ROLE
DESIGN MANAGER
TOOLS
PHOTOSHOP · ILLUSTRATOR · FIGMA · LASER CUTTING
As Design Manager for the NYU Sports Film Festival, I led the visual direction across the festival’s print, digital, and physical touchpoints. I created promotional materials and social content, designed festival programming visuals, developed branded merchandise, and crafted custom awards and certificates to create a cohesive experience from promotion to celebration.
01 — LOgo
02 — palette
#57068c
#E98DEE
#242947
#2A0941
#2B4579
03 — Design and programming
FEstival programming
Guest speaker
Designing for both the theater and social media, I adapted guest speaker graphics across formats while keeping the festival’s visual identity consistent.
Category
A series of social media graphics giving each festival category a distinct visual identity within the larger festival system.
04 —awards
CERTIFICATES + LAUREL
LASER CUTTING
Extending the festival identity beyond the screen, I designed custom laser-cut awards that turned the festival’s visual language into a physical keepsake.
05 —merch
I designed festival merchandise around the intersection of film and athletics, using camera wireframes and film strips as dynamic graphic motifs. Working within a two-color constraint and incorporating required logos, I created a cohesive collection that captured the festival’s energy.